Mary Kate and Ashley Launch StyleMint

Mary Kate & Ashley have no doubt been fashion stalwarts, which is why its no surprise they have launched their own fashion-centered venture called StyleMint. The concept is interesting; so members join, pay a monthly fee and fill out a personal style preference. Then twins will design and send you one t-shirt per month according to your style profile. Seems like a nifty business concept however it would have been nicer to see the range of clothing rather than just t-shirts. Also I'm not getting the best feel for their target market since they typically market to tweens. Is this something you would buy into? Check out this video from stylemint.com that will answer any further questions you might have. Cheers.