July 5, 2011

Justin Bieber Vanity Fair Issue 'Worst Selling'

Oh yes #beliebers! You might rule on Twitter but not everywhere else. We just heard the amazing news that Justin Bieber's February issue of Vanity Fair in on track to becoming the worst selling issue in 12 years. So far, the issue has only pushed 246,00 copies, which isn't the worst number in the history of mag. In July 1999, Will Smith appeared on the cover, country-western themed according to his then upcoming role in Wild Wild West. That cover sold a meager 202,701 copies. Coming a close second to this is Harrison Ford's July 1993 cover which sold around 243,000. It makes total sense though, who is Justin Bieber's target market and who is Vanity Fair's target market? Exactly! They are totally different. I'm sure they'll never make this kind of mistake again.   

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